Now, I have to stop here and tell you that this show was two weeks away and having only ever visited a variety of art shows and craft festivals around the country, I had no earthly idea as to what I was getting myself into! I had no tent, no display items, no ‘anything’ that I needed. So I turned to a co-worker (you now know as my friend and faculty member ‘Stained Glass Lindi’) and asked if she wanted to do the show with me, adding her beautiful glass pieces. She agreed and then admitted that she also was clueless about how to get things together.

The following weekend I paid a visit to another local show, just to ‘walk it’ with a different eye, looking at how vendors had their booths set-up, what type of tents were available, etc. Obviously I was supposed to get into this business, because when I stopped to question an older woodworker about his type of tent, he offered to sell it to me the next day (at show closing) for just $100 because he had decided to retire. OK, now I had a tent! And a good one at that, with metal bars you could ‘chin’ on. (And while the gentleman took it down, I had to number each of the zillion pieces with a magic marker so I knew how it went together again.)

Display items and tables were my next goal. I choose a wooden rack (the kind that goes on the back of a commode) to which I added lots of screw-in hooks so I could hang my hand-made earring cards. (Poster board cut with scissors and holes made with a small paper-punch, labeled also by hand.)  At a local yard sale I picked up a couple of tall, plastic, soda displays and had my husband use his grinder to remove the logos and names. My main table was a fold-up aluminum one borrowed from Lindi, who had used it for years while doing wallpaper work (and it was more than a bit wobbly). A folding chair was borrowed from our travel trailer as well as a rug, and as I had worked for a direct sales company in the past, I had some great, blue tablecloths. We all thought I needed more color, so I draped a Mexican blanket over the blue. Now I had to find some type of cover for the holes in those soda displays, and as sewing is not my thing, I bought and cut some felt in the same colors as the blanket (no hemming necessary).

To display my pendants I just used U-shaped jewelry pins and attached each piece to the velvet boards I used inside my storage trays. Rings and bracelets went into the one glass topped box I had to keep cabochons in. All of the signage was made out of paper, printed on my computer, and then covered with adhering clear plastic (I think I found in the cabinet lining section of a department store). And although my very first business cards were quite sad, they did have my name and address on them, and a brief description of what I make and sell.

The result? Well, during that first three-day show I about sold out! I also received several show applications in the mail from other promoters who liked my work enough to invite me to participate in their show. Not bad for a two-week learning experience. Needless to say, over the years I became more professional with my set-up and displays, but not all at once! After all, this was my ‘hobby business’ and I was not going to take funds out of the household to make it happen. Rather, after every show I took my profits and purchased one or two more items (a lot of which I still use today).

The lesson from this experience is: you do not need a lot of expensive display items and professional equipment to get started! Look around your home, basement, garage and those of your family and friends. You will be amazed at what your imagination can do with a few simple items. After all, your jewelry is what people are coming to see and hopefully purchase.

Today one can begin participating in outdoor art and craft shows quite inexpensively due to the selection of affordable tents available from a variety of companies. Check your local department store or ‘wholesale’ club for some nice choices. If you are an outdoors person, you probably have a few good tarps that could be used to begin with, for no additional cost. Colored sheets make great table covers (I still use a lot of those today) and about every computer comes preloaded with a good design program so you can make your own business cards and signage.

Choosing the right show for your work is very important. If it is a local or ‘drive’ show (no hotel/motel necessary) and the booth fee is reasonable, sure, give it a shot. However I always advise my students to ‘walk’ a more expensive or ‘travel ’show first. Yes this means not participating in it right away, but take the time to make the drive and check out the local area for restaurants and a decent place to spend the night, besides ‘walking the show’ to see what types of vendors and items are included, how the promoter seems to be handling things (or if you can even find them) and ask vendors questions. (More on this in a future article.)

Here are examples of different types of booth set-up and displays, according to the venue. The photo below was taken at a high-end sci-fi con, where in addition to their gallery table, each juried artist also has the option of purchasing one 6-foot table. No, that’s not a lot of space and it depends on what you are doing as to how to set it up. This costumed artist was using her space to demonstrate her art form that in turn generated customers interest, who then paid a visit to her gallery table and made their purchases from it. (Atlanta, GA)

The following picture is of a display at an art gallery where the artist was ‘the feature’ and her work is only priced via a list in the customers program. (Boston, MA)

I don’t know about you, but I have found that most people will NOT walk INTO a jewelry booth! (Maybe they are intimidated by thinking they have to purchase an item as admission or something.) To counter this situation (with the exception of my first 2 shows) I never set-up so people have to walk in! Instead, I set my tables up around the perimeter of my space, which puts a boundary between them and me. (Maybe they feel safer this way?) When they walk by my tables I just say ‘Hi’ and tell them ‘what’ they are looking at, describing my art form. If they are interested, I can always come around the tables to help them try things on. (Dothen, AL)

Yes, not being on the end of a booth row can limit your space if you set up around the perimeter, as you would only have about 10-feet of space. My solution to this challenge is to make my own aisle. (Virginia Beach, VA)

After many years of participating in shows all over the United States, I finally have one basic set-up that I now use all the time, with variations being made just by changing the table covers or the holiday theme, (and I still add one new display item every year). Life is good. (Bmghm, AL)

Yes, I like to have most of my work displayed in covered cases. Not only do cases prevent jewelry items from developing limbs and disappearing, but they also protect my work from dust and dirt. (You would be amazed to see how much lint and dust collects on the safety glass tops, within just a few hours ‘indoors’!) And if you are wondering how I fill my cases, I choose to display my items by what I personally feel go together, rarely the same combination twice, and usually surround a higher priced item with a variety of mid to lower priced pieces. (I am also known for changing and moving the contents of my display cases around during a show.) Other folks like to group their work according to either color or material, and still others group by price. As seen in some of the above pictures, I also think that it is very important for customers to be able to freely pick up and try things on, so some of my bracelets are lying loose on my main table too.

You may also notice the little white squares along the edge of the cases. These are my prices. (I think tags are ugly and take away from the jewelry.) I cut small shapes from 3×5 cards and list the item name or the material it is made from and the price. (I know that if I walk into a jewelry store or booth and cannot see any prices, I think they are probably high and I couldn’t afford them anyways.) By using these small cards I can also change the price whenever I want, and not have to worry about cutting and threading, etc.

The arena of display and booth set-up ideas is HUGE! This is just a sample of things I have tried that I hope may help those of you who are wondering in which direction to head while thinking about participating in shows, or those of you who are looking for a fresh idea. (And for all of those who have asked me for such an article via our ‘tips’ submission form, thanks!) 

Stay ‘Twisted’!

Dale/Cougar

Easily found in abundance, pre-historic man discovered the malleability of copper and used it to form simple weapons, tools and talismans. Some of coppers’ other historic roles include: being formed into statues and all forms of ritual and/or decorative art; used in the construction and protection of dwellings as roofs, gates and plumbing; shaped into eating and drinking vessels and utensils; used in thin sheets as a painter’s canvas and to protect the underside of ships from algae and parasites; used as trade barter and currency; and of course for personal and often functional ornamentation, copper and its early alloys of bronze and brass have been made into pieces of jewelry. (The following samples are from Morocco and can be seen at Epcot.)

The main property of copper that associates it with healing, is that copper is ‘biostatic’.  This means that bacteria will not grow on its’ surface. The ‘ancients’ realized this feature and made drinking vessels of copper to drink water from as a healing method.  Modern man uses copper in garden sprays to dispel mildew and other bacteria from plants. Copper tubing is used in air conditioning units to prevent the spread of bacteria. Copper-impregnated fabrics have many uses as socks, uniforms and underwear for the sports industry; gauze bandages, wound products and textiles used in healthcare such as gowns, masks, towels, etc; household pillowcases, mattresses and carpeting; and for military and industrial clothing. Did you know that some hospitals use copper doorknobs to prevent the spread of germs? I realize now that what I though were just gorgeous older elevators, they were actually made using copper and brass as disease resistant decor! (This example is found in a bulding on Liberty Ave in Pittsburg, PA.)

Copper is very important to the human body too. We all consume copper in the form of vegetable, nuts, dried beads, seafood and (thank goodness) chocolate! Copper is also present in the air we breathe and in the water we drink. A copper deficiency in a humans diet can be associated with many stomach diseases, chronic diarrhea and premature birth, as well as high cholesterol levels. So enjoy your chocolate desert!

I’ll bet you have more copper in your personal home than you think (I know I do). One of coppers alloys is brass. Look around your home. Do you see brass andirons and tools near your fireplace or woodstove? How about any brass lamps, bells, a Grandfather or antique clock, a brass bed frame, silver plated flatware or tea set?  Ok, now how about the construction of your home. Did you know that an average single-family house in the United States contains more than 400 pounds of copper? Think about the builder’s hardware, plumber’s brass fittings and goods and the electrical wire. Now look at all of your electronic devices (computers, game players, stereo) and regular appliances like the heat pump or furnace and AC unit, stove, refrigerator, washer and dryer, etc.  Amazing when you think about this, isn’t it. (And I’m not even going to detail all of ways that copper is used within the transportation industry!)

Native or natural copper is a lovely pinkish color, however most of what we are familiar with has a reddish/orange/brown tone due to the fact that when copper is exposed to oxygen it develops a layer of tarnish. Copper also forms within several other minerals like chalcopyrite (fools gold), covellite, malachite and azurite. Copper is also the responsible color pigment for the mineral turquoise. Most copper findings produced today are polished, and most copper jewelry is coated with a lacquer both of which are temporary protection from tarnish. Copper will eventually turn a human’s skin green due to the reaction of the copper with the chemicals present in the human body.

 This is a photo I took of a basket of malachite in various forms. The specimens in the center show copper inclusions.

All of the pictures included in this article are from my private collection. The following picture is of a piece of ‘flow’ from a copper mine in Arizona. When it was given to me, it was explained that as copper is smelted to remove all impurities, all types of ore emerge, such as silver, gold and platinum. Taken in the morning sunlight, this piece clearly shows all of those metals!

This copper ‘drip’ is part of my outdoors collection as it weighs about 5 pounds and has very sharp edges. It is a solidified ‘drip’ from a smelting vat. The ’sheet’  and freeform mass are just more of my copper collection.

The only serious way to release deadly chemicals such as arsenic from copper is by heating it. Therefore all copper cookware is coated with a protective shield and anyone who uses any type of heat when working with copper needs to work in an area with adequate ventilation as well as wear personal protection such as a respirator. My husband is a boilermaker who is occasionally in situations where deadly fumes are present; such as repairs in the copper mines of the SW United States, and all workers there are required to wear respiratory protection. 

 All of the above information and facts are scientifically proven and true. Now let’s look at some healing theories associated with copper.

Many different cultures through the ages have used copper as a healing agent. Most of these cures were based on the fact that copper is biostatic or an antibacterial material. Second only to silver, copper is the best conductor of both heat and electricity therefore it is presumable that it would also help to conduct the flow of oxygen, energy, blood and other bodily fluids. 

Many people swear by the use of copper as an assistant with arthritic pain, however there is no scientific proof of this to date.

Based on scientific facts, it can be concluded that copper is a very important part of the human body and without it our entire circulatory and digestive systems suffer, and that copper peptides assist in cell regeneration that quickens wound healing.

I leave the rest up to your own individual judgment.

‘Stay Twisted!’

Dale/Cougar 

Wire-Sculpture’s Side Trip Adventure!

For Inspiration and Education

Located at Rozel Point of the Great Salt Lake in Utah, the Spiral Jetty is an earthwork sculpture that was created by American sculptor Robert Smithson in 1970.  In a previous post regarding inspiration, I mention folks who use mathematical formulas to create physical art, as Robert Smithson did when designing the Spiral Jetty.  Read more about this amazing artist:  http://www.robertsmithson.com/index.htm

The Spiral Jetty is a form of art known as Earth Art, Earthworks or Land Art.  From other examples found around the world, Land Art has been a practice for thousands of years but became a recognized ‘movement’ of the art world in the 1960’s, led by Americans.  What I find so cool about this art form is that it uses only materials native to the natural area in which it is created, and over time the art is actually meant to erode back into the earth from which it came!  (Talk about recycling.)  This is a great video clip that shows Smithson planning this sculpture, as well as its’ creation by heavy equipment: http://www.youtube.com/watch?v=fTx4Pp4aPXA

The only Sign that told us were we headed in the right direction!

Our travel to the Spiral Jetty was enjoyable and it is ‘out there’!  As we rode through the terrain I thought of the first settlers traveling through the Utah prairies in covered wagons; women wearing all those cumbersome, hot clothes and what a challenge it had to be to find drinkable water.  Our first stop turned out not to be our end destination, but we were all glad to get out of the van and walk around on the salt flats, which seem to go on forever!

During our exploration of these flats, we checked out what appeared to be puddles covered with a thin layer of ice.

Ice in August in Utah??

Upon closer examination, the ‘ice’ was really a layer of salt crystals in the process of forming as the water evaporated.

Nope - Salt crystals!

The challenge for everyone then, was to find a formation of salt crystal that was different from anything we had already seen.  There were so many, really cool examples!  Although tempted to remove our shoes, as it was rather hot and we were in a wet location, I do not recommend it because these crystals can be razor sharp and some of them are as big as a dinner plate!  (Find out more about salt/halite crystals: http://www.galleries.com/Minerals/HALIDES/halite/halite.htm )

Loading everyone back into the van, our driver expertly maneuvered around not just rocks in the roadway, but miniature monoliths!  Continuing on to the Spiral Jetty location, we stopped to leave some water and fruit with a young couple that had not been as careful and had cracked the oil pan of their little car.  (Warning!  If you venture out to any remote location be sure to take along plenty of water and a few high carb snacks, as in some places cell phone reception is non –existent!)

The Jetty is awesome!

August 30, 2009

Talk about an ‘inspiration’ for everything beyond jewelry making, from: ‘we need to take care of the earth because it takes care of us’ to ‘one person can make a difference’.  Yes, we all walked the entire spiral and then explored the salt formations on the local basalt rocks that had been used to create it.

My only wish now would be to see this Earth Art sculpture when the water is up because the salt here is tinted pink with the salt tolerant algae that lives in this lake, and when the water level is up the black jetty jumps out of the blood red water, aligned with the bright white salt encrusted shoreline.

Leaving for the long drive back to Ogden, we each felt just a little closer to Mother Earth, and everyone has a nice salt crystal to remind us of this wonderful ‘Side Trip Adventure’.

Moral of this article: take an occasional ‘Side Trip’ in your local area and see what you didn’t realize was in your own backyard that may just be transformed into an inspiration for both your life and your art!

Stay ‘Twisted’!

Dale/Cougar

“Where does your inspiration come from?”

This is the most frequently asked and can be the most frustrating question for almost all artists in every medium, (be they authors or writers, painters, sculptors, actors, architects, chefs, clothing designers, etc.).  The various reasons can include that those who admire our work for whatever reason, would like to know if their thoughts align with those of the artist, or to have more of a story/explanation for the way an artist created and then named a certain work.

An artists’ inspiration does come from every ‘Where’ and every ‘Thing’!  Many artisans, whom I have the honor to know and to work with, take photographs of objects, people, and landscapes; every ‘Thing’ that catches their eye.  They carry a small digital camera or a cell phone camera every ‘Where’ they go, so a possible inspiration for future works is rarely lost. 

Resulting Pendant: 'Agate Butterfly'

Butterfly Pendant Inspiration

Some folks always have a small sketch book within reach for the same reasons, as often a simple rendering of the lines within an architectural structure or the way a tree branches that needs to be drawn to be remembered.  One freelance writer friend frequently begins his stories at the end and works backwards, while listening to a certain type of music, and another starts her adventures in the middle and then fills in the details on each side, (similar to laying out a stone and some corresponding beads for a piece and then figuring out how to make them all come together). 

Humm . . . pendant frame?

Occasionally, raw emotion is the total reason for a design and by using whatever shapes and colors the artist visualizes as their mind-set, he or she combines all of the ingredients with their art form, resulting in a physical release.  Then there are the folks to whom I personally refer as ‘scientific artists’.  These individuals actually ‘see’ their designs within written mathematical formulas and the like, transferring them into physical works of art!

Maybe Earrings?

Many years ago, I worked as an advertising artist and one of my resources was a collection of  ’cut-books’.  These were published volumes that contained a selection of black and white line drawings which an artist could use for free, to help speed up certain jobs.  Using this idea/inspiration within my jewelry training sessions, I cover the simple ways of creating your own inspirational ‘cut book’.  First purchase an inexpensive photo album and then browse through the variety of catalogues received in your mail, and cut out every ‘Thing’ that you find interesting.  (These items may include nick-knacks, prints of framed pictures or posters, the pattern of a piece of clothing, a colorful vegetable dish, etc).  Another idea is to ask a local salon to save all of their old magazines for you!  These can include many typical subject choices, such as fashion, wedding, and prom, but also wildlife and sports titles, where you will find ‘Things’ you may not have considered ‘inspirational’ before!  Put all of these pictures into that photo album, in a random order, (upside down, sideways), creating collage pages.  When your brain hits ‘artists’ block’, prepare your favorite beverage, relax and open your ‘cut book’.  Look through it from the front first, then turn it upside-down and look at it again!  You will be amazed at what can ‘happen’ within your designs.  (I do have to warn you though, often a design idea that you ‘think’ you are going to make sometimes develops a mind-of-it’s-own during the creation process, and when completed looks nothing like your original plan!)

A page from my 'Cut-book'

The ‘inspiration’ for this article comes from Wire-Sculpture’s ‘Inspired Druzy’ wire jewelry design contest, for which I currently judged the $1800 Grand Prize.  What an amazing chore!  ‘Amazing’, because the required 150-300 word essays, (describing where the contestant obtained ‘their’ inspiration for the design they created), and the appropriate ‘titles/names’ of each piece, (that ties the written inspiration into each artists’ piece), are wonderful.  ‘Chore’, because these pieces have got to be some of the most creative I’ve seen in a while and I had a most difficult time deciding which would win one of the largest prizes ever offered in an Internet wire jewelry design contest! 

 The Official Judging Process

 The requirements to enter this contest were basically simple.  Each participant was required to send both a front and a back picture of each design they wished to submit, accompanied by a 150-300 word essay that described the inspiration for their design, along with an appropriate title.  The only required purchase was for the participant to have bought their Druzy cabochon from Wire-Sculpture, (where prices run from just $17 to $48 depending on the size).  My judging was based on 100 total points; 30 for originality, 30 for creativity and 40 points for the ‘inspiration’ that combines each design with its’ essay and name.

(I do have to mention that several folks did not send a picture of the backside of their design, which was needed to properly judge the creativity of the techniques executed, and that a ‘formal’ essay was not required,  just the artists’ thoughts that transmitted into their piece.)

When YOU view all of these amazing pieces, please take the time to read the accompanying essay to discover if you can ’see’ through that particular artists’ eyes!  From the spectacular and calm ocean and water themes, (including delightful Pond Scum), to foods,  music, stars and star ships, odes to beloved pets, vacation memories and pieces that were from the artists’  heart of hearts, you will enjoy every piece more with their story and then realize just how very difficult my decision was.

We  invite you all to please participate in the Popular Vote.   Just click  http://www.wire-sculpture.com/pages/druzy_submission.html    and vote for your favorite!  (Voting ends on September 10, 2009.)

I’d also like to take this opportunity to publicly thank each and every wire artist who participated in this contest.  My goal was to encourage you to ‘think outside of your box’, enabling you to see your designs in a different way, resulting in more creativity for YOU and hopefully better sales at your upcoming festivals and shows.

Of course, these are just a few of the ways many artisans answer that age-old question.  I am sure that many of you have your own personal techniques, and I invite you to comment on this post and share them with our ‘Wonderfully Wired World’!

 Here’s wishing all of you Great Inspirations, (as for me, I’m already thinking of our next contest theme!)

Stay ‘Twisted’!

Dale/Cougar

Dale/Cougar, has a diverse art background, training in two-dimensional art with Carl Haskins of Vermont, and William Keyworth of New Hampshire. She also spent several years receiving personalized instruction with Karl Drerupe, renowned cloisonné and repossé artist. Dale attended the University of South Florida where she studied fine arts and geology. She worked as a technical, advertising artist for several years, ‘before the age of computers’.

Under her studio name of Cougar’s Creations, Dale displays her works at juried art shows, where she has taken many awards. As a featured artist, Dale has been interviewed on live television and has works for sale in museums and galleries.  Dale “Cougar” Armstrong is a regular contributor to Step-by-Step Wire Jewelry magazine and has been published in The Wire Artist Jeweler, Bead Unique and Art Jewelry magazines. She is a frequent instructor at Lapidary Journals’ BeadFest events, and has made a series of instructional DVDs, produced by Jewelry Television. As an instructor, she conducts workshops in her personal studio and by request, travels to teach classes at beadshops and other events nationwide. She has recently been one of many wire jewelry experts showcased by Wire-Sculpture.com through their tips, articles and other wire jewelry publications.

Dale’s newest success is her recently published book entitled: Wirework: An Illustrated Guide to the Art of Wire Wrapping.